Viva Color is a new make-up concept which is suitable for eyes, face and body. Viva Color is a color intensive pressed powder with pearlescent effects which can be applied dry or with a moistened brush or sponge. This technique will once more strengthen the color effect and its adhesion. The pearlescent Mica pigments which are used are responsible for the exclusive luster and glitter of the product. No metallic pigments are being used.